We focus on growth: from setting the scene, to defining the growth path and embedding change.
With established experience in Technology & Software, we advise business owners, CEOs and their management teams, or private equity firms on a project basis, interim leadership role, or as Non-Executive Director. We extend your team to run strategic growth efforts for which you lack resource or capacity now. In other words, we drive growth initiatives for your organisation, so you and your team can focus on running the business. We can partner for the whole, or just part, of the journey.
Our expertise
Based in London but with global exposure and experience, we can support you on all aspects of your growth journey. With hands-on experience and a proven track record in Technology and Software, we are experts in product-led growth and business strategy.
Product management (e.g. new product development and roadmaps, innovation acceleration, portfolio management, product transformation, SaaS)
Product marketing (e.g. product-market fit incl. value proposition & USP, customer journey & buyer persona, lead generation, thought leadership content)
Strategic transformation (e.g. growth plans, strategic alignment, change and stakeholder enablement, OKRs/KPIs)
How can we help?
If you have strategic initiatives you cannot pursue because your key people are maxed out driving the bottom line, or busy with existing priorities.
If you just received a consulting engagement’s recommendations and know you will struggle to operationalise, because no-one has done this at scale.
If you started a business/product/SaaS transformation and need coaching for your people running this initiative, or advisory along the journey.
If you are developing a new product and need an independent review, or some help to ensure a great product-market fit and a successful launch.
If your product portfolio is complex, and it is hard to explain your offering to stakeholders or to prioritise product development budgets.
Too often, crucial strategic initiatives will be pushed back to a later day (or worse, forgotten) or be driven on the side of the desk.
This is a core reason we founded The Growth Path: to work with you on these essential tasks and projects, to bring the skills and capacity to ensure their successful execution, and to add value to your customers, workforce and shareholders.
We bring the skills and capacity to drive your growth initiatives, so you can focus on running the business.
A bit more about us
Harold de Neef – Founder
Harold has been focusing on growth for the last 25 years mostly in the B2B Software & Technology space. He held global leadership roles in both Private Equity backed (Civica) and blue-chip public businesses (SAP, RELX), and has a background in Consulting (Bain, PwC) as well as a Wharton MBA.
Our guiding principles and beliefs
Adaptability
We believe the first principle of growth is adaptability and keeping a growth mindset, because what delivered past success is unlikely to guarantee future success.
Insight
Customer and market insight is the fuel for differentiation and growth. It can also often counteract organisational insular thinking or lack of segmentation.
Innovation
Diversity of views and new ideas are at the core of most growth stories. We strongly believe in the power of small as well as radical innovation.
Simplicity
Whilst the analysis might often be complex, the results and plan forward need to be simple enough to implement as well as to win hearts and minds.
Relentless measurement
‘You can’t manage what you don’t measure.’ Reaching your growth objectives require metrics alignment, regular monitoring, and continuous improvement.
Alignment
Successful organisations align to the common goal. Growth is a journey of collaboration among colleagues (and partners).
Personal development
Successful advisors are also partners, and learning flows both ways. Personal growth and mentoring of your people need to be part of the relationship “by design”.
Social responsibility
We believe in the values of diversity, inclusion, sustainability and ethics. These are essential, non-negotiable principles of how we do business.
“The road to success is always under construction”
Lily Tomlin
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